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INCONTINENCE 101Understanding, Managing, and Thriving
The First Steps to CondenceLiving with incontinence, or caring for someone who does, can feel overwhelming at times, but it doesn’t have to be. Incontinence, though common, can bring both emotional and physical difficulties, but it doesn’t define who you are. But what if this experience could become an opportunity? With the right guidance and tools, you can take control of your situation, reclaim your confidence, and emerge stronger. Whether you’re managing incontinence yourself or supporting a loved one, this guide is here to provide the knowledge and resources needed to transform obstacles into opportunities for growth and resilience.
“Incontinence refers to the involuntary loss of bladder or bowel control. It can range from minor leaks to significant voids, affecting millions of people worldwide. It can feel like an unfair opponent: disrupting your daily life, causing frustration, and sometimes making you feel powerless. It’s okay to acknowledge the challenges — it’s the first step toward overcoming them. Understanding IncontinenceWHAT IS INCONTINENCE?If symptoms start interfering with daily life, such as interrupting sleep, causing discomfort, or leading to skin irritation, it’s time to consult a medical professional. Incontinence is common, but it doesn’t have to be a “normal” or inevitable part of life.WHEN TO SEEK HELPFrequent or uncontrollable leaks, occurring both day and night.Bowel incontinence is typically categorized as heavy.HEAVY INCONTINENCESporadic, minor leaks often triggered by physical activity, sneezing, or laughing.LIGHT INCONTINENCEIncontinence is very common, often treatable, and regardless, very manageable.Adam Greenberg, President & Founder of NorthShore“
Causes of IncontinenceIncontinence can result from a variety of medical, neurological, or lifestyle factors. Understanding the root cause is essential to finding the right solutions.This common cause stems from nerve or muscle dysfunction, which can prevent proper bladder or bowel control. Other contributing factors include:• Diet and lifestyle:• Medicinal side effects• Stress or anxiety• Neurological conditions such as diabetes or pelvic floor disorders• Injury or damage to the nerves controlling the bladderCertain conditions impact the brain and nervous system, interfering with bladder and bowel control. Examples include:• Alzheimer’s Disease• Parkinson’s Disease• Stroke• ALS• Epilepsy• Traumatic brain injuries
For some, incontinence isn’t caused by medical dysfunction but by physical or cognitive barriers, such as:• Mobility issues or arthritis that make reaching the bathroom difficult• Cognitive impairments, such as dementia, that hinder communication or recognition of the need to use the restroom• Physical barriers in the environment, like stairs or long distancesFUNCTIONAL BARRIERSLifestyle and life stages can also play a role in incontinence, such as:• Pregnancy and childbirth: Hormonal changes and pelvic floor strain can lead to incontinence• Aging: Decreased muscle strength and reduced bladder capacity are common as we age• Diet and habits: Certain foods, drinks, and habits (like smoking) may exacerbate symptomsOTHER FACTORS
Types of IncontinenceUnderstanding the different types of incontinence is a crucial step toward effective management. Knowing what you’re dealing with can motivate you to seek solutions, build confidence, and take meaningful action. STRESS URINARYINCONTINENCE (SUI)Leaks occur due to pressure on the bladder, often from sneezing, laughing, or exercising. This is commonly caused by weakened pelvic floor muscles.URGE INCONTINENCE(OVERACTIVE BLADDER)A sudden, intense need to urinate, often followedby leaks.OVERFLOWINCONTINENCEDifficulty emptying the bladder fully, leading to consistent dribbling or leaks. FUNCTIONALINCONTINENCEPhysical or cognitive challenges prevent timely access to a restroom. MIXEDINCONTINENCEA combination of two or more types, such as stress and urge incontinence.
Debunking Incontinence MythsIncontinence is rareand abnormal.Incontinence affects over 33 million Americans* – roughly 10% of the population. It’s common, often treatable, and very manageable.*Source:Incontinence productsare bulky and obvious.Modern incontinence products like NorthShore’s are discreet, comfortable, and highly effective – offering reassuringly strong protection and renewed confidence.MYTHSFACTSOnly older adultsexperience incontinence.Incontinence can affect individuals of any age due to medical conditions, lifestyle factors, or pregnancy.
Managing incontinence is a journey, and it’s important to remember that no one wins a fight alone. The right products can provide the support needed to regain confidence and control. Since there’s no one-size-fits-all solution, finding the best options often involves some trial and error. Start by identifying the type and severity of incontinence you or your loved one is experiencing:LESS ABSORBENT MORE ABSORBENTGuardsfor MenLiners Pull-On StyleUnderwearDiaper-Style Briefswith TabsBoosterPadsFor frequent or heavy leakage, an adult diaper or pull-on can provide better coverage, and adding a booster pad can increase absorbency for extended wear and fewer changes.For light to moderate incontinence, a liner or guard worn inside regular, washable underwear can offer sufficient protection.Deciding the type of diaper depends on both you and your loved one’s comfort level. If your loved one is still able and willing to use the toilet at times, a pull-on style diaper may provide the most flexibility. For all-day or overnight protection, a maximum-absorbency diaper-style brief might be the ideal option.Urinary Urinary Urinary and/or Bowel Urinary and/or Bowel Urinary and/or BowelNavigating IncontinenceFINDING THE BEST PRODUCTS FOR YOU
What Type of IncontinenceProducts are Available?MEGAMAX®These traditional tab-style briefs are perfect for quick changes on the go and offer premium protection. MegaMax® adult diapers deliver up to 12 hours of reliable protection, making them ideal for overnight use and extended wear with maximum comfort and peace of mind.Designed to feel and fit like regular underwear, pull-ons are ideal for those who can still use the restroom independently. GoSupreme® offers exceptional comfort, absorbency, and a secure fit, with up to 8 hours of protection across the front, rear, and sides.GOSUPREME®Discreet and highly absorbent, liners and guards are designed to fit comfortably inside regular underwear. The contoured shape and built-in leak guards in DynaDry® Supreme provide enhanced protection and secure containment for peace of mind throughout the day.DYNADRY® SUPREMEFlow-through booster pads provide extra protection by enhancing the absorbency of any adult diaper or pull-on. EternaDry® booster pads are slim, soft, and equipped with adhesive backing to stay securely in place, offering the flexibility to stack multiple pads for tailored protection.ETERNADRY®Complete your incontinence care routine with Supreme Quilted Wipes and DiscreetShield Disposal Bags. Thick, soft wipes provide effective cleansing while soothing sensitive skin. Opaque, fresh-scented bags ensure discreet, odor-free disposal of incontinence products.Incontinence Care EssentialsSUPREME WIPES
Finding the Right FitFinding the perfect fit is essential for preventing leaks. A product that’s too loose or too tight won’t perform effectively, no matter its absorbency. That’s why NorthShore® offers a wide range of sizes, from XS to 3XL, ensuring every customer can find the size that works best for them.Brief should fit snugly with the placement of the tape tabs on the hips and no gaps around the legs.Too Big Too SmallUnderwear should fit snugly touching the crotch with no gaps around the legs.Too Big Too Small
Finding the right incontinence products can be a journey, but NorthShore makes it easier with our Sample Program. Choose from a variety of products and sizes to test at home, so you can find the perfect combination of fit and absorbency for your unique needs. Best of all, you can receive up to 6 free samples—just pay for shipping!* Whether you need discreet daytime protection or maximum overnight coverage, our sample program ensures you feel confident in your choice before committing to a full order. Visit northshorecare.com/getsamples to explore options today!NorthShore Sample Program*Maximum of six samples per order, limited to a quantity of 1 per product. Delivery and taxes added in checkout, where applicable.
Taking Control of Your JourneyConsult Medical Professionals Work with healthcare professionals to develop a personalized care plan.Join Support Communities Build connections with others who understand the challenges of incontinence and can share similar experiences. Support can come from a variety of places:• Online Forums: Participate in online discussion boards for thoughtful conversations about living with incontinence.• Social Media Groups: Private Facebook Groups and Reddit communities provide safe spaces for open conversations.• Explore support groups offered by hospitals, clinics, and community centers for face-to-face connection and guidance.• Nonprofit Organizations: Access extensive resources from organizations like the National Association for Continence (NAFC), including educational materials and peer support networks and forums.Stay Informed Subscribe to NorthShore’s newsletter to learn expert tips, product recommendations, and more.FINDING SUPPORT AND RESOURCESManaging incontinence can feel isolating, but you don’t have to face it alone. Support and resources are readily available to guide you:
SET A BATHROOM SCHEDULEA good schedule solves so much, especially when it comes to incontinence. Making sure you or your loved one has a set time to use the bathroom helps to ensure fewer surprise accidents and rushing to avoid any near misses.For most individuals who experience incontinence, wearing a diaper or absorbent product does not preclude them from using the toilet like anyone else. For many, diapers become a valuable safety net for when they are unable to make it to the toilet in time. Incorporating healthy habits into your daily routine can make a significant difference in managing incontinence and improving overall comfort and confidence.Lifestyle Tips forComfort and CondenceSTAY HYDRATED It might be counterintuitive at times, but staying properly hydrated can prevent overactive bladder symptoms. However, if increased hydration starts to lead to more middle-of-night trips to the bathroom or enuresis, it can also be helpful to shift your fluid intake towards the first half of the day.AVOID DIETARY IRRITANTSCoffee, tea, and soft drinks are the most common culprits, but everyone’s digestive system is different. Try keeping a food and beverage journal for a week to see if any patterns start to emerge.STAY HYDRATED It might be counterintuitive at times, but staying properly hydrated can prevent overactive bladder symptoms. However, if increased hydration starts to lead to more middle-of-night trips to the bathroom or enuresis, it can also be helpful to shift your fluid intake toward the first half of the day.
12345Starting the ConversationLiving with incontinence can feel isolating, but opening up to loved ones or professionals is a key step toward support and solutions. Here’s how to start the dialogue:Choose a private, comfortable moment to share your thoughts and feelings with someone you trust.Find a Safe SpaceExpress how incontinence affects you, both emotionally and physically.For example: “I’ve been struggling with leaks, and I’d like some advice.”Speak HonestlyEncourage understanding by asking for feedback or support.For example: “Do you think it’s time to explore options with a doctor?”Invite DialogueRemind yourself and others that incontinence is common and manageable—it’s not something to face alone.Normalize the ExperienceTalking to a healthcare provider can help you explore treatment options and find a plan that works for you. For additional guidance, NorthShore’s Customer Care team is here to answer questions and assist with selecting the right products to support your needs. Visit northshore.com/contact-us to connect with our team.Reach Out for Support
A Journey to CondenceIncontinence doesn’t define you or your loved one’s life. Every journey has a turning point—a moment of realization where you take control and move toward a brighter future.With the right tools, habits, and support, you can confidently manage incontinence and live life on your terms. Remember: you are not alone. Millions of people face similar challenges, and there are so many resources and communities available to help you succeed. Reclaiming control is about more than managing symptoms—it’s about rediscovering joy, confidence, and freedom. Small steps lead to transformative changes, and each effort brings you closer to living without limits.Your journey to empowerment begins now. Embrace it with courage and confidence, because you deserve to live a life full of freedom and dignity.RECLAIMING YOUR POWER
NorthShore.com • Info@NorthShore.com • (800) 563-0161Find Your Perfect Fit withNorthShore’s Product Finder! Discover the ideal incontinence products for your needs with our easy-to-use tool. Take the guesswork out of incontinence care and enjoy unmatched comfort, protection, and confidence.Visit NorthShore.com/Product-Finderfor personalized assistance & recommendations.